Social Media Graphics
The Main Art Direction was a B&W/ grayed out campaign carefully integrating color. Like old school boxing mixed with artsy fashion stuff. Relatively simple, clean, reigning champ minimalism/B+W Vintage/old school vibes and slowly transitioning into Orange/ White design.
“Our goal was to create a social media campaign that would generate excitement and anticipation for the Canelo vs. Plant fight. We achieved this by producing over 100 high-quality assets that resonated with fans.”