Showtime Álvarez vs. Plant PPV

Social Media Graphics

Canelo vs. Plant: A Unifying Showdown
On November 6, 2021, boxing history was made as Canelo Álvarez, the undisputed super middleweight champion, faced off against Caleb Plant. The highly anticipated bout, held at the MGM Grand Garden Arena in Paradise, Nevada, determined the first-ever undisputed super middleweight champion. Álvarez emerged victorious, securing a technical knockout in the 11th round.
Showtime entrusted our team with the crucial task of creating all the social assets for this monumental pay-per-view event. From captivating teasers to powerful graphics, our work captured the intensity and excitement of this historic fight.

The Main Art Direction was a B&W/ grayed out campaign carefully integrating color. Like old school boxing mixed with artsy fashion stuff. Relatively simple, clean, reigning champ minimalism/B+W Vintage/old school vibes and slowly transitioning into Orange/ White design.

“Our goal was to create a social media campaign that would generate excitement and anticipation for the Canelo vs. Plant fight. We achieved this by producing over 100 high-quality assets that resonated with fans.”

LET'S MAKE YOUR BRAND UNFORGETABBLE!

Let’s create something extraordinary together!

es_CO